50 Psychology Ideas You Really Need to Know by Adrian Furnham

Author:Adrian Furnham [Furnham, Adrian]
Language: eng
Format: epub, mobi
Publisher: Quercus
Published: 2013-10-18T04:00:00+00:00

the condensed idea

What will we do to conform?

timeline

1936 Sherif, The Psychology of Social Norms

1952 Asch published the most famous study

1955 First investigation of the personality of conformers

1960s Studies on cultural differences in conformity

1980s Conformity concepts used in selling techniques

26 Self-sacrifice or selfishness

Why are some people “have-a-go-heroes,” while others ignore the plight and pleas of those in danger? Why are some happy to lay down their life for their family but not their friends? Is there ever true selflessness?

On a day-to-day basis we indulge in social exchange or social economics. We give and receive reciprocally. Some people help others and volunteer to do things hoping to disguise self-interest. Some “altruistically” volunteer in order to learn skills, enhance job prospects, gain group admission or approval, reduce guilt, boost self-esteem or express their personal values.

The Good Samaritan Is there an identifiable type of person who one many accurately describe as an altruistic personality type? One study identified specific individuals well known for their altruistic acts. The search was to find what they had in common. It showed the most critical life history factor was a traumatic experience of early loss (such as the death of a parent) with the immediate near-simultaneous exposure to a rescuer. The study seemed to suggest that later altruism served as a way to deal with painful feelings of dependency and with feelings of anger and anxiety about loss.

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